Hands-on Program on Effective Product, Service and Process Development



HiValue is a hands-on program designed for cross-functional teams that provide comprehensive coverage of major topics in new products, services and processes development. HiValue allows the preparation of a business project ready to present to the Board. The program is in Portuguese.

01. Hands-on training and guidance for designing a business project for the creation of a new product, service or process, as well as supporting the creation/optimization of internal processes for the development of innovative new products, services or processes (24h).
02. Personalized executive business coaching for designing the business project (8h).
03. Inter-departmental teambuilding. 

04. A tool/method that will allow the implementation of new or improved processes of strategic importance since it is replicable.

Digital (training) and on-site (in-company)

Almedina, Costa Verde Porcelanas, Efacec, Fidelidade, Lameirinho, OLI, Tecnimede.

"O conteúdo apreendido fez repensar a forma como se aborda a criação de produtos e serviços e as metodologias para a sua implementação"
Nuno Lino, Almedina (HiValue 2020)

"Estou certo de que esta experiência do HiValue pode ter replicação em outros processos internos de avaliação de possível nova oferta ou nova solução tecnológica na Efacec, com vista à tomada de decisão de forma mais informada.”
Cipriano Lomba, Efacec (HiValue 2020)

"Senti que a minha forma de ver, observar e discutir os assuntos relacionados com a Inovação ficou mais rica."
Ricardo Teixeira, OLI (HiValue 2019)

"HiValue, enquanto processo formativo, abre uma oportunidade aos atores de treinarem e gerirem a inovação em contexto de imprevisibilidade e turbulência."
Rosa Maria, Lameirinho (HiValue 2018)

BROCHURE Download (PT)
Applications are open and are available here.

Can Apply?

Teams of 3-5 participants that are mid-to upper-level managers in any area involved in the development and management of new products namely members of cross-functional new product development teams from areas such as:

New product and service development
R&D Business development

That want to create or improve their development process, to ensure value creation and business growth in a highly competitive environment.

BROCHURE Download (PT)
Applications are open and are available here.

are the costs?

The program fee covers tuition and reading materials.

Member companies: 7.500€
Non-member companies: 10.000€

VAT not included.
Applications are only considered after payment. 

BROCHURE Download (PT)
Applications are open and are available here.

it works?

HiValue training program is structured in four parts separated by several weeks, to allow participating teams to gather necessary information and develop the business project.

Edition 1: June (2, 9, 23), July (7)
Edition 2: October (6, 13, 27), November (10)
Schedule: 10AM-12 AM; 2PM-5PM
HiValue personalized executive coaching is scheduled individually with each participating company.

BROCHURE Download (PT)
Applications are open and are available here.


Part 1: Defining the opportunity space and searching for ideas
Teams define the company-specific space in which they will search for new product, service and process ideas. This opportunity space is typically defined relative to their existing customer sets, geographic locations, current product portfolio, existing company capabilities and value chain position. Having defined the opportunity space, the teams undertake a systematic search for new product, service or process ideas, using a set of guiding principles and tools to stimulate creative ideation.

Part 2: Creating viable product, service and process offerings
Selecting from the prioritized and researched list of ideas, the teams are introduced to a set of tools to develop their top offerings. The primary focus is on user-centric design methods, in which the teams develop their offerings by fully understanding the user needs and user experiences. The output of Session 2 is a set of actions that can be undertaken by the team to incorporate user-centric insights into the product, service or process design prior to Part 3. This part of HiValue will also cover additional market research tools that focus on understanding and analyzing customer needs.

Part 3: Managing the product portfolio and developing the value proposition
With a product or service designed teams need to confirm that the concept is indeed providing value to the customer. The emphasis is now on confirming the value created for the customer/user, but relative to the current choices available to the customer in the market. The primary focus is on qualitative methods that provide direct evidence for the adoption of the new product, service or process. The participants also identify the additional information required to build a business case that is appropriate for their company.

Part 4: The business case - revisiting the processes
In this part, participants will complete the business case and ensure that it is compelling and appropriately structured. The focus will then be on the process that has been followed and examining how the company’s own New Product, Service or Process Development methodology (whether it is formalized or not) can be improved.

BROCHURE Download (PT)
Applications are open and are available here.


Cristina Simões



Pedro Vilarinho


General Manager

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