Hands-on Training on Effective Product and Service Development

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Overview.

WHAT:
HiValue is a hands-on training program, in partnership with Brown University, designed for cross-functional teams that provides a comprehensive coverage of major topics in New Product and Service Development (NPSD) and allows participating teams to undertake an NPSD project of strategic importance to the company while mastering the NPSD process.

GOALS:
To step through the key elements of a New Product and Service Development Process.
To differentiate between high-efficiency incremental product development and the exploratory processes that lead to breakthrough products.
To enable companies to implement new processes or improved processes to match its strategic objectives.

WHERE:
Porto and Lisbon and is limited to 4 teams in each location.

ALUMNI COMPANIES:
Costa Verde Porcelanas, Fidelidade, Tecnimede and Lameirinho.

Brochure Appy here

Who
Can Apply?

FOR WHO:
For teams of 2-5 participants that are mid-to upper-level managers in any area involved in the development and management of new products namely members of cross-functional new product development teams from areas such as:

New product and service development
Marketing
R&D Business development
Design
Engineering
Operations
Sales
Strategy
Finance

That want to create or improve their development process, to ensure value creation and business growth in a highly competitive environment.

What
are the costs?

INVESTMENT:
The program fee covers tuition, reading materials and coffee breaks.

Fee: €12.500 + VAT / team for non-member companies
Early Bird (until December 20th): € 10.000 + VAT / team
Special condition: -25 % for HiSeedTech member companies

Applications are only considered after payment, that can be made by check (payable to HiSeedTech) or bank transfer (IBAN: PT50004601110060039594410).

How
it works?

PROGRAM:
HiValue takes place in four parts– with two sessions each - separated by several weeks, to allow participating teams to gather necessary information and develop the NPSD project. The program also includes a one-to-one online mentoring session. The schedule is from 2 pm until 7 pm.

Part 1: Defining the opportunity space and searching for ideas
March
Porto / 26, 27
Lisbon / 28, 29

Part 2: Creating viable product and service offerings
April
Porto / 15, 16
Lisbon / 17, 18

Part 3: Managing the product portfolio and developing the value proposition
May
Porto / 7, 8
Lisbon / 9, 10

One-to-one online mentoring session - 21, 22 May

Part 4: The business case - revisiting the processes
June
Porto / 3, 4
Lisbon / 5, 6

The
concept.

CONCEPT:

Part 1: Defining the opportunity space and searching for ideas
Teams define the company-specific space in which they will search for new product and service ideas. This opportunity space is typically defined relative to their existing customer sets, geographic locations, current product portfolio, existing company capabilities and value chain position. Having defined the opportunity space, the teams undertake a systematic search for new product or service ideas, using a set of guiding principles and tools to stimulate creative ideation.

Part 2: Creating viable product and service offerings
Selecting from the prioritized and researched list of ideas, the teams are introduced to a set of tools to develop their top offerings. The primary focus is on user-centric design methods, in which the teams develop their offerings by fully understanding the user needs and user experiences. The output of Session 2 is a set of actions that can be undertaken by the team to incorporate user-centric insights into the product or service design prior to Part 3. This part of HiValue will also cover additional market research tools that focus on understanding and analyzing customer needs.

Part 3: Managing the product portfolio and developing the value proposition
With a product or service designed teams need to confirm that the concept is indeed providing value to the customer. The emphasis is now on confirming the value created for the customer/user, but relative to the current choices available to the customer in the market. The primary focus is on qualitative methods that provide direct evidence for adoption of the new product or service. The participants also identify the additional information required to build a business case that is appropriate for their company.

Part 4: The business case - revisiting the processes
In this part, participants will complete the business case and ensure that it is compelling and appropriately structured. The focus will then be on the process that has been followed and examining how the company’s own New Product and Service Development process (whether it is formalized or not) can be improved.

Team.

Angus Kingon

Brown University

Professor

Cristina Simões

HiTech

Coordinator@Lisbon

Pedro Vilarinho

HiSeedTech

General Manager

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